How to market your small business? Branding? Advertising? Online Marketing? This is not one of those books in the traditional sense. Whether your business has hundreds of employees and millions in revenue, or you’re a sole proprietor with a home-based business, understanding the secret of The Cat is powerful. Be The Cat: A Marketing Book With Claws is not what you’re expecting. It can be incredibly useful—if you’re willing to open your mind to the potential. Even if you hate cats and they make you sneeze.
Want a nuts & bolts, step-by-step guide to marketing and advertising? There are plenty out there. Blaine Parker and Honey Parker have even written a few. Here, between the pages of Be The Cat, is something different. Borrowing quotes from some of history’s great thinkers, Be The Cat uses the feline as a metaphor for branding and marketing your business. This is about how your business presents itself to the world and treats its customers. Not just in advertising. But in all things.
It sounds so simple. Simplicity is a beautiful thing. It’s also powerful. And so is The Cat. Are you ready to Be The Cat?